Blockchain Strategy for Business Leaders

Blockchain is fundamentally transforming business in more than 50 industries including supply chains and logistics, financial services, healthcare, gaming, digital advertising, consumer goods and real estate.

Best known as the technology behind bitcoin and other cryptocurrencies, blockchain has far broader uses. It is reshaping business functions from process management to security and privacy, accounting to operations, and intellectual property protection to governance — while driving innovation, business model creation and new ventures.

As a leader, it’s critical to learn why your company needs this technology to create value, how blockchain is altering your industry, and what you can accomplish with it.



"My favorite part was building use cases. Scaffolding concepts to continue to expand the cases based on modules. A review of some of the real-world articles and literature in the blockchain space. Discussion of market trends. Understanding smart contracts."
Damon Johnson
"The soup to nuts, A through Z crash course to blockchain and crypto you never knew you needed!"
Fermin Martinez
"My roots are in a technical role. Recently I've moved into a more leadership role. This class was very helpful in aligning my technical past with my future in leadership. I'm very capable of learning how to do a thing, but this helped me learn why I should do it and specifically what I should (and should not) do."
Michael Kaiser
"I'm feeling empowered by the education I have received by Roop Singh's Blockchain Strategy for Business Leaders course and ready to use what I have learned to bring blockchain to our company!"
Michael Parlotto
"From blockchain fundamentals to real-world business and use-case development, this course provides expert-level perspective as well as knowledge transfer on this technological transformation."
Damon Johnson
"The course far exceeded my expectations. I expected it to be more technical and less interesting. Instead it was more about why one should use blockchain and how one should use it."
Michael Kaiser
"Sometimes you need someone that lives and breathes what is happening in a space to come help you cut through the clutter. Roop does that for blockchain. He delivers clear explanations and curated impactful and approachable content that challenges teams to talk and make a plan of action."
Dustin Watts
previous arrow
next arrow
  • Coinbase Valued at $86 Billion in ‘Landmark Moment’ for Crypto – The New York Times
  • The world’s 10 largest companies are investing in blockchain – Forbes
  • Walmart, Maersk, British Airways, UPS and FedEx use blockchain technology to manage their supply chains – TechRepublic
  • The global market for blockchain was $708 million in 2017. It is projected to reach $60.7 billion in 2024. – Market Study Report, LLC


Blockchain Strategy for Business Leaders is a three-day certificate program offered by technology strategist Roop Singh of Intuit Factory. The course, taught in an innovative learning format, will ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

Get the Big Picture

    • The rise of blockchain — history and context

    • Impact on strategy, business models and investments

    • Blockchain market dynamics

    • Smart contract platform architecture

    • Emerging drivers of digital identity and privacy

    • Implications of decentralization

Learn Strategies and Tactics

    • Understand your industry’s ecosystem

    • Analyze blockchain enterprise use cases in your sector

    • Consider critical growth factors

    • Develop a use case capitalizing on industry trends

    • Design blockchain enabled business models

    • Explore smart contract platforms

Prepare to Disrupt

    • Learn to predict disruptions across the blockchain ecosystem

    • Examine key companies’ white papers and solutions

    • Analyze real case studies

    • Study tokenization of physical assets into virtual assets

Customize In-house Corporate Training

    • Workshop your top Blockchain, digital assets use-cases and create new products, POCs or ventures

    • Identify and establish your corporate blockchain strategy and position

    • Bring your cross-functional team to a common shared understanding, language and engagement

    • Personalize attention to each executive to maximize learning

Accelerate Your Learning

    • Structure your learning with the course Learning Management System (LMS)

    • Immerse in real-world scenarios solving Harvard Business School cases studies

    • Analyse complex issues critically using our proprietary frameworks and models

    • Receive Blockchain-based course certificate

Blockchain - unlocking the emerging identity revolution | TEDxAtlanta

How Digital Assets are Changing the Future of 'Value' | TEDxEmory


Blockchain Strategy for Business Leaders is a unique three-day program to ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

Watch Roop Discuss the Curriculum

MODULE 1: Market Trends and Dynamics

Explore the trends and emerging market segments in blockchain and cryptographically secure tokens. Discover the disruption and opportunity revealed by this foundational technology evolution. Develop your understanding of frameworks to analyze market developments.

MODULE 2: Distributed Ledger Technologies

Understand the mechanisms that create a blockchain. Explore its evolution from history of digital cash to next generation of distributed ledger technologies.

MODULE 3: Disruption

Understand the nature of technology-led disruption. Learn models for innovation. Apply these models to predict disruption by the evolution of blockchain ecosystem. Discover ways blockchain can help you survive or create disruption. Define your blockchain strategy — is it an opportunity, threat or a risk for you?

MODULE 4: Cryptography

Ground yourself in the fundamentals of cryptography that make distributed ledger technologies powerful. Learn applications of cryptography in business applications.

MODULE 5: Blockchain Architecture

Understand blockchain solution design factors. Learn how consensus mechanisms are transforming business processes. Develop skills on how to make design choices critically determined by your use case.

MODULE 6: Smart Contracts

Understand what smart contracts are and how these decentralized applications are enabling a new technology stack. Analyze the architecture of platforms.

MODULE 7: Two Sides of a Coin: Identity and Privacy

Grasp the changing nature of digital identity and privacy by exploring how blockchain is driving digital identity technology. Learn how future business applications will utilize this new infrastructure, and understand its challenges and enablers — the desire for privacy-preserving applications and a shifting global regulatory framework.

MODULE 8: Blockchain in the Enterprise

Explore how incumbent corporations can use blockchain as tactically as technology stack replacement or strategically as driver of disruptive new business models. Understand this shift in business processes. Learn about current use cases in financial services, payments, insurance, gaming, media, supply chain, digital advertising, storage and several industry verticals. Explore the architecture of enterprise blockchain platforms like Hyperledger and Ethereum.

MODULE 9: Tokenization

Learn the basics of digital assets and token economics, how to create digital assets and apply frameworks. Explore how blockchain is driving a fourth industrial revolution by creating an internet of value.

MODULE 10: Develop Your Ecosystem

Go beyond technology product development to understand network effects and ecosystem adoption. Learn how to effectively leverage ecosystem for your growth. Understand the adoption risks, challenges and enablers.

MODULE 11: Evaluate Blockchain Companies

Learn to evaluate blockchain companies using Intuit Factory’s proprietary Diagnostic Assessment Model©. Exposure to this framework will help you investigate your project along with your competition. Analyze critical growth factors for creating successful blockchain-based businesses. Create an investment thesis.

MODULE 12: Business Model Design

Investigate key strategic issues. Learn how to design business models leveraging blockchain & adjacent technologies. Work with a group to scope, analyze, design your own blockchain strategy and business model.

MODULE 13: Who’s Currency Is It Anyway?

Expand your understanding of Libra’s cryptocurrency and blockchain network effect on banking systems. Learn the evolving landscape of central bank digital currency (CBDC). Drive deeper into the forces driving digital native companies – Amazon, Facebook, Apple, Google- into fintech.

About Your Instructor

“Breaking down complex subjects into understandable parts is one of my greatest passions.”

Roop Singh is founder and principal at Intuit Factory, a blockchain business strategy consulting firm. He is cofounder of a stealth startup in the blockchain space.

Prior to focusing on blockchain, Roop was a business transformation leader whose expertise included business process management, business architecture, customer experience management, and aligning strategy and operational process excellence for corporations including AT&T, Cox Enterprises, The Home Depot, IHG and SecureWorks. He also worked with United Nations programs, nonprofits and startups.

Described by colleagues as “the master of untangling” and renowned for his ability to help others understand complex business processes, Roop is an in-demand trainer and coach who helps Fortune 100 and Global 2000 clients understand and implement blockchain. Recent speaking engagements include Emory University, Harvard University and TedxAtlanta, among others.

He also is active in community and professional organizations, including serving on the board of the Georgia Indo-American Chamber of Commerce; the executive team of TiE Atlanta, a leading chapter of the global entrepreneur development network; and the advisory board of the Process Excellence Network.

Roop is a Certified Process Professional Master with the BP Group and holds an Advanced Business Certificate in Business Process Management from the Objects Management Group. He holds an M.S. in information systems from Georgia State’s Robinson College of Business and an undergraduate degree in computer science and engineering from Mysore University in India. His research interests include data management, artificial intelligence, and ontology management and semantics.


Blockchain Strategy for Business Leaders - Graduate Experiences #1

Blockchain Strategy for Business Leaders - Graduate Experiences #2