Blockchain Startup School

Blockchain is fundamentally transforming business in more than 50 industries including supply chains and logistics, financial services, healthcare, gaming, digital advertising, consumer goods and real estate.

Best known as the technology behind bitcoin and other cryptocurrencies, blockchain has far broader uses. It is reshaping business functions from process management to security and privacy, accounting to operations, and intellectual property protection to governance — while driving innovation, business model creation and new ventures.

As a leader, it’s critical to learn why your company needs this technology to create value, how blockchain is altering your industry, and what you can accomplish with it.



"My favorite part was building use cases. Scaffolding concepts to continue to expand the cases based on modules. A review of some of the real-world articles and literature in the blockchain space. Discussion of market trends. Understanding smart contracts."
Damon Johnson
"The soup to nuts, A through Z crash course to blockchain and crypto you never knew you needed!"
Fermin Martinez
"My roots are in a technical role. Recently I've moved into a more leadership role. This class was very helpful in aligning my technical past with my future in leadership. I'm very capable of learning how to do a thing, but this helped me learn why I should do it and specifically what I should (and should not) do."
Michael Kaiser
"I'm feeling empowered by the education I have received by Roop Singh's Blockchain Strategy for Business Leaders course and ready to use what I have learned to bring blockchain to our company!"
Michael Parlotto
"From blockchain fundamentals to real-world business and use-case development, this course provides expert-level perspective as well as knowledge transfer on this technological transformation."
Damon Johnson
"The course far exceeded my expectations. I expected it to be more technical and less interesting. Instead it was more about why one should use blockchain and how one should use it."
Michael Kaiser
"Sometimes you need someone that lives and breathes what is happening in a space to come help you cut through the clutter. Roop does that for blockchain. He delivers clear explanations and curated impactful and approachable content that challenges teams to talk and make a plan of action."
Dustin Watts
"Blockchain course by Roop Singh is very well designed for business leaders. This is a crash course to bring you up to speed on the concept, technology, and business use cases of Blockchain and its prominent applications. Roop is an excellent instructor with great control over the subject and current trends on the topic."
Pragnya Gangapuram
"This course covers the entire model of blockchain applications along with crypto currencies. At the end of the course, it shows a path for the company for future implementations and it encourages and gives frameworks for the team to develop blockchain products and ventures."
Devendar Gandra
"This course was a great opportunity to familiarize a person with the fundamentals of blockchain technologies. Beyond this, the course helps you comprehend where and how innovation can be applied relative to this cutting-edge technology."
Kevin Fuller
"This course is a good blend of both business and technical knowledge of blockchain and related technologies. It provided an engaging and challenging way to get a much deeper understanding of blockchain and how to think about business strategy around this revolutionary technology."
Dan Nagel
"This course goes from the basic definition of blockchain all the way to building a business model canvas for a use case."
Billy Harbinson
"Thanks, Roop for teaching us. Before this class, I had little knowledge of Blockchain technology. Through the course, I have learned how companies innovate using blockchain technology and also how it can be used to protect the customer's data."
Tharun Karnati
"Roop Singh knows his blockchain and does a great job putting it in easy to understand terms and concepts."
Jim Burt
"Roop Singh is knowledgeable on the topics and brings relevant industry, current event information to help relate to the topics in discussion. I would highly recommend this course for business leaders to get a head start on learning the basics and the overall frameworks to kick start the thinking towards relevant of blockchain implementations for their products and services."
Lakshmi Vitthanala
“What I really liked about the course was just the in depth knowledge about how blockchain really works, and then how to really apply it in our specific business field. That’s something that’s really hard to find because its just an individual approach. You can look up how blockchain works on the internet, but you really need in-class discussion and expertise to know how it specifically relates to your field.”
Ryan Sims
“When I came here I was a novice, and know I can confidently talk about blockchain.”
Venkataramanan Devendran
“Roop has designed the program to introduce concepts and vocabulary and also real use cases and bringing in professionals in the area who are actually working on this, it really does lend itself towards a more complete understanding even though we don’t know how this will evolve and that really is very important at this stage.“
James Glenn Faulk

“Even the top business schools do not really have programs like this yet. So really if you have an interest in blockchain, this is where you have to go to get it.”
Munir Tawfique
“He has a ton of knowledge, he works with a ton of startup companies, so he has a lot of experience and knowledge that he can provide to the class.”
Munir Tawfique
“The best thing about his is, that not only is his knowledge great, but his passion about the topic is really wonderful.”
Truc Duong
“Roop is very knowledgeable, he understands the industry, he understands blockchain technology, and he is able to explain it and answer your questions at a level that I’ve never experienced before.”
Maurice Hamilton
“Roop is very passionate, has lots of energy, very friendly, I like that and he’s honest. He’s not marketing, it's not about just any new trend. He’s really into blockchain space, he believes in that and he’s fair in terms of what he says about it.”
Julien Nadaud
“He’s extremely knowledgeable, I love how he makes the class very interactive and discussion based. There’s never a dull moment or where you're losing interest. He keeps everybody interested and focused. He keeps it to where everybody is participating.”
Truc Duong
“It's very well organized. Its intense program where you learn a lot in a very short time”
Maurice Hamilton
“My favorite part was that I loved the interaction within the class. Because sometimes you don’t know the question you have until they ask them, then we answer them and discuss it together. As well as when we worked on on own business model design, I thought that was fantastic”
Truc Duong
“My favorite part was the format. Small group, with a lot of interaction to cover all aspects of blockchain, very personalized. If you have been thinking about blockchain, but you haven't figured out what to do with blockchain, come to this program. You’ll leave with lof ideas and motivation to build projects.”
Julien Nadaud
“Roop is a very energetic guy, he makes it fun to be there, he’s very insightful, he knows his material well, he’s well prepared.”
Bernard Vanderlande
“When you’re researching blockchain technology on your own, there’s a lot of different sources. You kinda have to decipher what’s correct and what’s not correct. This class really has a breadth of information across a breath of different topics. It not only provides that wide range, but it goes deep into certain topics as well. You get a very good understanding by the end of it. Not only blockchain technology but use cases and kinda what it’ll look like in the future as well”
Munir Tawfique
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  • Coinbase Valued at $86 Billion in ‘Landmark Moment’ for Crypto – The New York Times
  • The world’s 10 largest companies are investing in blockchain – Forbes
  • Walmart, Maersk, British Airways, UPS and FedEx use blockchain technology to manage their supply chains – TechRepublic
  • The global market for blockchain was $708 million in 2017. It is projected to reach $60.7 billion in 2024. – Market Study Report, LLC


Blockchain Strategy for Business Leaders is a four-day certificate program offered by technology strategist Roop Singh of Intuit Factory. The course, taught in an innovative learning format, will ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

Get the Big Picture

    • The rise of blockchain — history and context

    • Impact on strategy, business models and investments

    • Blockchain market dynamics

    • Smart contract platform architecture

    • Emerging drivers of digital identity and privacy

    • Implications of decentralization

Learn Strategies and Tactics

    • Understand your industry’s ecosystem

    • Analyze blockchain enterprise use cases in your sector

    • Consider critical growth factors

    • Develop a use case capitalizing on industry trends

    • Design blockchain enabled business models

    • Explore smart contract platforms

Prepare to Disrupt

    • Learn to predict disruptions across the blockchain ecosystem

    • Examine key companies’ white papers and solutions

    • Analyze real case studies

    • Study tokenization of physical assets into virtual assets

Customize In-house Corporate Training

    • Workshop your top Blockchain, digital assets use-cases and create new products, POCs or ventures

    • Identify and establish your corporate blockchain strategy and position

    • Bring your cross-functional team to a common shared understanding, language and engagement

    • Personalize attention to each executive to maximize learning

Accelerate Your Learning

    • Structure your learning with the course Learning Management System (LMS)

    • Immerse in real-world scenarios solving Harvard Business School cases studies

    • Analyse complex issues critically using our proprietary frameworks and models

    • Receive Blockchain-based course certificate

Blockchain - unlocking the emerging identity revolution | TEDxAtlanta

How Digital Assets are Changing the Future of 'Value' | TEDxEmory


Blockchain Strategy for Business Leaders is a unique three-day program to ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

MODULE 1: Blockchain Basics

Ground yourself in Blockchain basics, paradigm shifts, cryptography, consensus mechanisms and zero-knowledge proofs. Understand design choices.

MODULE 2: Future Protocols & Applications

Future of business tech stacks, the impact of Decentralization, Decentralized Apps ( DAPPS), evolution to Web 3 protocols.

MODULE 3: Venture Design 

Why do blockchain & Crypto Startups fail? Grasp factors on how can they arrive at a product-market fit using Intuit Factory’s propitiatory Pyramid Model.

MODULE 4: Community & Ecosystem

Can you activate those Network Effects? Learn ways to build Crypto communities, viable ecosystem and how this journey is different from traditional startups.

MODULE 5: Business Models

How blockchain and crypto startups can capture value? Growing footprint vs increasing profit margin. Learn choices you must make to arrive at a successful business model.

MODULE 6: Pitching & Fundraising

Understand fundraising models and how they are different for crypto & blockchain startups. Get authentic feedback on your startup pitch decks. Practice pitching to a critical yet supportive audience.

MODULE 7: Scaling Blockchain Company

Zero to One. One to Ten. Learn ideas to scale your startup.

About Your Instructor

“Breaking down complex subjects into understandable parts is one of my greatest passions.”

Roop Singh is founder and principal at Intuit Factory, a blockchain business strategy consulting firm. He is cofounder of a stealth startup in the blockchain space.

Prior to focusing on blockchain, Roop was a business transformation leader whose expertise included business process management, business architecture, customer experience management, and aligning strategy and operational process excellence for corporations including AT&T, Cox Enterprises, The Home Depot, IHG and SecureWorks. He also worked with United Nations programs, nonprofits and startups.

Described by colleagues as “the master of untangling” and renowned for his ability to help others understand complex business processes, Roop is an in-demand trainer and coach who helps Fortune 100 and Global 2000 clients understand and implement blockchain. Recent speaking engagements include Emory University, Harvard University and TedxAtlanta, among others.

He also is active in community and professional organizations, including serving on the board of the Georgia Indo-American Chamber of Commerce; the executive team of TiE Atlanta, a leading chapter of the global entrepreneur development network; and the advisory board of the Process Excellence Network.

Roop is a Certified Process Professional Master with the BP Group and holds an Advanced Business Certificate in Business Process Management from the Objects Management Group. He holds an M.S. in information systems from Georgia State’s Robinson College of Business and an undergraduate degree in computer science and engineering from Mysore University in India. His research interests include data management, artificial intelligence, and ontology management and semantics.


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